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Commercial Transformation & Governance · Sydney

I help organisations make consequential decisions and turn strategy into commercial and organisational outcomes.

Across 20+ years in APAC, the US and EMEA, I have worked with boards, CEOs and executive teams at moments of strategic inflection. My career has taken me from law and technology commercialisation through consulting, digital product development, executive leadership and enterprise transformation.

I've built consulting practices, carried P&L responsibility, taken products from concept to market, worked alongside founders and investors, and led complex programmes across government, financial services, retail, healthcare and technology. That experience brings legal, commercial, product and operating perspectives to the same brief.

My work includes the strategic, commercial and organisational implications of AI, alongside the wider questions of how organisations grow, compete and change.

Available for Non-executive & advisory board roles · senior executive appointments · technology commercialisation & transformation
LLB · law, risk & governance 20+ years operating & advisory Technology & AI governance Founder-side: built & raised for an AI startup 2016 Premier’s Award for Public Service Innovation
Selected organisations
Service NSW NCR Wunderman Thompson ThoughtWorks LeapForward AI
Capability

What I bring to organisations.

I connect strategic choices with commercial discipline, organisational change and the governance needed to deliver.

01

Strategy and business direction

I help leaders understand what is changing, make choices about where to compete and turn those choices into a practical direction for the organisation.

02

Commercialisation and growth

I turn product and market opportunities into investment cases, commercial models and routes to market, drawing on experience across consulting, product development and technology commercialisation.

03

Enterprise transformation

I translate strategic ambition into programmes of work, aligning priorities, stakeholders and delivery capability with the outcomes the organisation needs.

04

Technology and AI

I assess where technology can create commercial value and how its adoption changes products, services, operating models and the economics of the business.

05

Governance and risk

I bring legal training and operating experience to decisions about investment, accountability and risk, with attention to whether plans can be funded, delivered and governed.

Selected work

Selected client work.

Real enterprise results across the public sector, retail and consumer markets. Each case names the client, the role and the outcome.

Service NSW · 2014-2016 · Director, Digital

Digital identity for NSW.

Challenge. Citizens faced fragmented, low-trust digital transactions across high-volume government services.

Action. Led the design, build and launch of the MyServiceNSW Account and the NSW Digital Driver Licence. It was the first digital driver licence in Australia. The Digital Driver Licence went on to statewide adoption - more than 4.4 million downloads, roughly 75 per cent of NSW motorists.

2016 Premier’s Award
for Public Service Innovation - plus the Australian-first Digital Driver Licence.
NCR · 2021-2022 · Retail Transformation Leader, APAC

A consulting practice, built across Asia-Pacific.

Challenge. Diverse retail markets and a mandate to reposition NCR as a software- and services-led advisor.

Action. Stood up NCR’s APAC professional-services capability from the ground up, authored C-suite and board briefings, and shaped a $5M+ autonomous-checkout pilot. Self-checkout has since become a proven retail format - NCR Voyix remains the world’s largest self-checkout supplier, with a 22% share of 2024 global shipments (Datos Insights).

$5M+ pilot
10-store autonomous-checkout programme for a major Australian retailer.
Wunderman Thompson · 2017-2019 · Director, Innovation & Transformation

Enterprise innovation, delivered.

Challenge. Enterprise clients had strong digital ambition but struggled to turn it into operating results.

Action. Led a national consulting practice with P&L responsibility for $2M+ in revenue, helping clients define strategic and operational challenges, develop investment cases and secure approval for transformation roadmaps. Mobilised Australian and global delivery teams to translate approved strategies into implemented solutions.

Designed and scaled a leveraged consulting model in which high-value diagnostic, advisory and solution-design engagements generated substantial downstream implementation opportunities, delivering approximately 9:1 implementation-to-consulting revenue leverage through integrated onshore and offshore delivery capabilities.

The relationship endured - re-engaged in 2020 to deliver a University of Melbourne marketing and communications redesign that produced more than $2M in annual savings.

National practice
Full P&L - strategy, analytics and CX design across regulated and consumer sectors.
For founders & early-stage teams

Product and commercialisation experience from the founder's side.

At LeapForward, I took a generative AI coaching product from concept to production. That work sits alongside my experience in consulting, commercialisation and enterprise transformation, giving me a practical view of how product choices, commercial models and delivery decisions affect one another.

01

Zero to one

As Chief Product Officer of an AI startup, took a generative-AI product from concept to launch.

02

Investor-ready

Pitched investors alongside the founder, secured a seed term sheet, and ran the due-diligence process.

03

Commercialisation

A Master of Science in technology commercialisation, and a lawyer's eye on IP, contracts and the cap table.

In their words

What colleagues and clients say.

“He shaped the redesign of our product and brought skills our team was missing, particularly in pitching to and negotiating with enterprise clients.

When we went through a capital raise, his experience was invaluable, both in investor meetings and in preparing the documents behind them.”
Libby Roberts
Founder, LeapForward.AI
Read the full recommendation on LinkedIn
“The most genuine compliment I can give Mark is that I felt relieved when he walked through the door. He was the right person, with the right skill set, at the right time.

My time working with Mark at LeapForward was short but extremely enjoyable. It was my first foray into tech start-ups, and we were very much riding the bike as we built it. Amidst the entropy of building and running a healthtech start-up, Mark was an important and informed centre of gravity.

We had people bringing very different experiences and skill sets across tech and development, sales, service delivery, science and academia. Mark brought it all together.

His ability to paint the future picture of the product, map out how we would get there and work, seemingly simultaneously and absolutely seamlessly, across the macro, meso and micro was something I’m not sure I’d experienced before. It’s a skill set I’ve certainly searched for since.

When people are pulling in different directions, each with their own objectives and priorities, having someone who can calmly zoom out, bring everyone into a shared picture of the future and connect that picture to the detail of what needs to happen is enormously valuable. Mark did that beautifully.

Mark is clearly very intelligent and articulate. He’s also warm, kind and a really lovely bloke. I thoroughly enjoyed our conversations and getting to know him and his life beyond work.

I really enjoyed working with you, Mark, and I hope we get to do something together again.”
John Mellors
Healthcare | HealthTech
“Mark is an exceptional strategic program lead who translates well defined concepts into rigorous business cases and executable roadmaps. He is one of the sharpest thinkers I know who understands the macro and the micro. He is an innovator who understands the complexity of transformation. He operates well in complexity and is a both a systems thinker and a design thinker who can chart a well defined course for delivering impactful results, adapts to change along the way and develops the governance and ethical AI frameworks required to do it. His lateral thinking and drive to succeed are amongst the most valuable assets he brings to a business or program.”
Louise O'Donnell
Manager, Digital Transformation
“What a privilege it is to work with Mark—insightful, generous, creative and collaborative! Working together on redefining the Store of Tomorrow, Mark is a seasoned senior transformation consultant whose ability to tune into customer expectations and client needs ultimately culminates in Design Thinking and Innovation best practices. Yet, he is no-nonsense, bringing clarity to the details of any discussion while maintaining a solid grasp of the big picture.”
Christian Schoepke
Founder - Ahlan Coffee Company
“While I only worked with Mark for a short time, it was highly productive. He is able to wrap his head around complex business problems and lay out a plan that deconstructs the riddle into actionable chunks. He asks great questions and is impressive with how quickly he gets to the heart of a business need - be it resolving consumer pain points, internal operational glitches or marking the next horizon. He would be an asset to any business trying to unravel the challenge of significant change.”
Claire van Heyningen
General Manager, Customer Experience & Engagement - MTC FutureReady
“Mark is one of the few people I have worked with who is a real big picture thinker. He has the ability to quickly understand the issues and succinctly outline unique ways to deliver a superior outcome for clients and the business. Mark is a digital native who has worked with numerous clients to deliver complex transformational projects that not only changed the way companies work internally but how they deliver products and services to their customers. I truly enjoyed working with Mark, and hope we get to work together again in the future”
Neil Boulton
Client Partner - Publicis Sapient
“I worked with Mark on a series of workshops to help an organisation develop a strategy for a new offering they were considering. Mark brokered agreement between folks in the organisation with very different preferences regarding the new offering - not an easy task when some team members objectives could be made more challenging by decisions regarding the new project. Mark focused the team back on the good of the organisation, rather than any individual or department. Mark questioned several unspoken assumptions the team had made regarding the strategy which also helped to strengthen the overall strategy. He left the team with a clear picture of an agreed plan to move ahead.”
Mycroft Evans
Project Manager - Environment Protection Authority Victoria (EPA)
“Mark is a creative strategic thinker with a strong ability to make concepts "real" for clients. This is especially true when he is presenting to non-technical executives. Mark's insights on how to apply non-traditional ideas to an industry are very valuable.”
Fiona Floyd GAICD
Director - Beyond Employee Benevolent Fund Pty. Ltd.
“I believe digital media projects should be provided with an exact understanding of their operational and technical environment; and that this insight should be used to build a future-proofed roadmap that changes the way an enterprise does business. I started the strategy department to make Hyro think beyond the requirements document and how its work could be made benefit the client more. I also expected the strategy department to provide the executive management within Hyro's clients with a more professional level of council than any other agency they dealt with. Mark was the only person I considered to launch and manage this department. His first task was to save a $800k project that had gone off the rails. Moving on from there he quickly gained existing client's trust, and helped Hyro gain many (if not most) of its new clients over the next two years. His team grew quickly, and was not only very profitable, but usually increased the size of the projects they were involved in. Digital media brings in a new age; and the same old ways of doing things don't work anymore. We need someone who can make this future happen for us. Mark Neely is that man!”
Mac Walker
Head of AI Ops - Helfie
“I’ve worked with Mark for 2 years. He has a great understanding of all things digital and is able to take any business problem and turn it into a strategic direction. He thinks big picture but can also drill into the detail. He is also great to work with.”
Richard Phillips
General Manager - Davanti Consulting
“Mark has a great ability in being able to truly digest and understand the heart of a business issue and/or problem placed in front of him, creating transformational ideas and solutions that change the way people interact with a product, experience or brand. It was not only great to watch him in action, but to also learn about what it takes to be a true consultant from one of the best in the game. It’s been a pleasure to work with and learn from Mark over the last 2 years, and I look forward to hopefully working with him again in the future.”
Frank Martelli
Creative Director - DIJGTAL
“Mark is a big thinker who understand the power of digital for business transformation. His unusual skill is in being able to translate the big picture into service products and to develop commercial service offers which will engage a client's attention - and sell. He works best in an environment where has wide degrees of freedom to act and can cope with high risk and will emerge from that with a practical and often exciting service offer. As a service provider to Mark (working in conjunction with IBM Australia) I enjoyed his style.”
Walter Adamson
Virtual-first expert delivery and generative AI as a colleague ▷ not AI tool sprawl - Outcomes Now
Show all 17 recommendations
Mark Neely
Mark Neely
Sydney · working globally
Direct line

Start a conversation.

Available for non-executive and advisory board appointments, senior executive roles, technology commercialisation and enterprise transformation.

Engagement focus
  • ·  Non-executive & advisory board roles
  • ·  Senior executive & leadership roles
  • ·  Founder & early-stage startup advisory
  • ·  Technology commercialisation & growth
  • ·  Transformation, AI strategy & governance
✓

Thank you for reaching out.

I’ve received your message and will reply within two business days.

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© 2026 Mark Neely · Infolution Pty Ltd · Sydney, working globally
LLB (UQ) · MSTC (Adelaide / UT Austin) · AI for Business Strategy (MIT Sloan)
Board & Advisory

I bring strategic perspective and commercial judgement to board and advisory work.

My legal training, 20+ years of operating experience and work across consulting, product development and enterprise transformation shape how I assess strategic choices, investment and risk. I help boards test the commercial case for change, challenge delivery assumptions and understand the organisational implications of technology and AI.

In the boardroom

An uncommon combination.

Five areas that rarely sit together, which is what lets me read a technology decision the way a board needs to.

01
Legal training
Risk, regulation and fiduciary thinking as a default lens.
02
Technology & AI
Hands-on oversight of AI adoption, data and cyber risk.
03
Commercialisation
Turning technology into revenue, not just capability.
04
Transformation
Real delivery across large, complex change programs.
05
Public & private
Government, regulated industries and listed-brand clients.
Contribution

What I bring to board discussions.

Technology & AI governance

Oversight of AI adoption, data protection, model risk and vendor terms.

Risk & regulatory oversight

Locating where regulatory, privacy and security exposure actually sits.

Strategic oversight

Testing whether transformation plans are fundable, deliverable and measurable.

Commercial & investment discipline

Scrutinising business cases, procurement and return on investment.

Cyber & data risk

Asking the right questions about data, security and resilience.

Stakeholder & reputation

Experience with citizens, regulators, customers and executives.

On the record

Oversight and accountability.

●

Authored a revised $20M+ business case and chaired the vendor selection committee at Legal Aid NSW.

●

Managed a $1.5M+ annual budget and $3-5M+ build capability at Service NSW.

●

Delivered the MyServiceNSW Account and Australian-first Digital Driver Licence under public and regulatory scrutiny.

●

Authored C-suite and board briefings on retail strategy and risk at NCR.

●

Designed governance, staffing and funding models for a $2M+ savings program at the University of Melbourne.

●

Ran a national consulting practice with full profit-and-loss accountability at Wunderman Thompson.

Sectors of interest
Government & public service Retail & consumer Financial services Technology & AI Health

Currently seeking non-executive and advisory board appointments.

I am also open to senior executive roles and select advisory work. Reach out for a confidential conversation.

© 2026 Mark Neely · Infolution Pty Ltd · Sydney, working globally
LLB (UQ) · MSTC (Adelaide / UT Austin) · AI for Business Strategy (MIT Sloan)
Executive journey

A multidisciplinary record, by design.

Legal training that anchors a risk-aware approach. A master’s in technology commercialisation that bridges research and market. 20+ years across government, banking, media, telco, travel and superannuation.

First
Law
Risk, governance and the discipline to read the rules.
Then
Commercialisation
The bridge from R&D and IP to a market that pays.
Through
Operating
Roles with P&L, budgets and live products in market.
Now
Board & Advisory
Governance, commercialisation and transformation oversight.

Operating & advisory roles.

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Earlier career
Head of Strategy · ThoughtWorks Country Manager, AU · Compassites Director of Strategy · Hyro New Media Strategist · Austereo Solicitor · Cridlands

Academic foundations.

Bachelor of Laws (LLB)

University of Queensland program, delivered at Northern Territory University (now Charles Darwin University).

Master of Science in Technology Commercialisation

University of Adelaide / IC² Institute, University of Texas at Austin.

AI for Business Strategy

MIT Sloan School of Management & CSAIL, Executive Education.

© 2026 Mark Neely · Infolution Pty Ltd · Sydney, working globally
LLB (UQ) · MSTC (Adelaide / UT Austin) · AI for Business Strategy (MIT Sloan)
Selected work

Selected case studies.

Real enterprise results across the public sector, retail and consumer markets. Delivered across 20+ years of operating and advisory work. Each case names the client, the role and the outcome.

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Further selected engagements
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Discuss an engagement → See the full record
© 2026 Mark Neely · Infolution Pty Ltd · Sydney, working globally
LLB (UQ) · MSTC (Adelaide / UT Austin) · AI for Business Strategy (MIT Sloan)
Writing & perspectives

Notes on AI, governance and transformation.

A selection of my writing, originally published on LinkedIn. Click any piece to read it here, or follow the link to the original.

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Read the piece →

These pieces reproduce my LinkedIn posts. Trailing hashtags and link-tracking URLs have been removed for readability, and a short title added where a post had none. The wording is otherwise unchanged.

© 2026 Mark Neely · Infolution Pty Ltd · Sydney, working globally
LLB (UQ) · MSTC (Adelaide / UT Austin) · AI for Business Strategy (MIT Sloan)
Mark Neely
Mark Neely
Transformation leader, lawyer and operator at the intersection of technology, law and commercial growth. Sydney, working globally.