This is a rather good summary of the major failure points for corporate innovation in general, and disruptive innovation in particular.

I would add one more friction to the list: brand constraints.

Often the disruptive opportunity lies with tapping a different market (or customer segment) with a radically changed value proposition. This can be anathema to an established brand, and brand custodians often place too many barriers to progress that ultimately kills the effort.

#disruption #innovation #constraints #radical #transformation #creativethinking

https://lnkd.in/gQj5ccE