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Most interesting are the clear signs from the survey that consumers are open to considering sharing very personal information, including DNA and financial data, with grocers in the right circumstances. So while they don’t necessarily want to interact with grocers in their social media channels, it’s not because they aren’t willing to “get personal” so to speak.

This points to several interesting opportunities, such as using financial data to improve the ‘stratification’ of segmentation models, as well as to cross-sell non-grocery products (such as insurance, credit cards, energy and telco products) and using DNA data to position health and pharmacy services.
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#data #retailtransformation #retailtechnology #innovation #bigdata #analytics #trust #consumerbehavior #ai
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