It will be interesting to see whether What3Words (or a similar initiative) does achieve global (and, therefore, cultural) acceptance, but you cannot deny the founder’s key insight/problem statement:

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Clare Jones firmly believes that getting lost should be a thing of the past. “We live in a digital world, with technology accessible everywhere—on our wrists, phones, in our pockets, and in our cars. I find it strange that we are using the same address system that was designed 300 years ago to deliver mail on horseback,” she says.
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There are quite a number of similar ‘Ye Olde World’ overhangs (inefficiencies) hiding in plain sight, but they are incredibly hard to shift, much less disrupt and replace.

#technology #digital #habits #inertia #culturalchange #blindspots

https://lnkd.in/gq4DQf-K