I've always had an issue with the way organisations talk about "transforming" (an ex-lawyer with a pendantic bent, go figure!).

Transformation assumes a 'once and done' process - moving from current State A to (the usually better) State B.

The reality is that the level of change in any business environment is both constant and difficult to predict, which means success comes from becoming adept at adapting: continual, dynamic adjustments to both changed circumstances and changed future vision/strategy.

Processes like annual planning still provide utility, but environment/trend analysis, opportunity evaluation, and goal setting activities need to be baked into a regular organisational cadence.

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In an unpredictable world, it might be tempting to throw up your hands and give up on planning altogether. But great performance is rarely the result of happenstance. It requires a direction, even if it isn’t possible to define the exact path.

To better cope with extreme volatility in crafting strategy, companies must change the way they approach strategic planning. They must evolve from a static, plan-then-do model to a dynamic and continuous approach to strategic decision-making and execution.
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#strategy #change #planning #transformation #systemsthinking #futureinsights #business #future
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