No surprises in this recent survey of consumers across the UK, USA, France, Canada, the UAE and China showing little consumer awareness of, much less demand for, "the metaverse".

But the conclusion shouldn't be that "the metaverse" is a dead end.

Rather, the takeaway is that very little cut-through has been achieved in building a cohesive narrative about why consumers should care.

Despite the number of high-profile metaverse-related events (from Facebook and others), most have focused on enabling technology (predominantly end-user hardware). Very little attention has been given to demonstrating real-world (pun intended!) consumer utility.

Until this chasm is closed, metaverse plays will continue spinning their wheels.

#technology #metaverse #hardware #facebook #consumerinsights #consumerbehaviour #strategy

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