I find this interview interesting, and I think Kotler & Stigliano's new book, Redefining Retail: 10 Guiding Principles for a Post-Digital World, will be an excellent read.

In essence, the future of physical retail depends on understanding what customers want to achieve when they visit a physical store, considering they have various other shopping options available to them.

Although customers' expectations of the 'job to be done' by stores have changed significantly, retail store experiences have not evolved accordingly.

#retail #retailinnovation #jobtobedone #consumerinsights #innnovation #customerexperience