I am sharing some thoughts on how we may need to rethink media theory and the role of technology when technology can no longer be accurately described as 'extensions of (hu)man'.

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Marshall McLuhan, the visionary media theorist, famously proposed that technologies are fundamentally "extensions of man." The wheel extends the foot, clothing extends the skin, the telescope extends the eye. Crucially, these extensions amplified our physical capabilities, allowing us to overcome the limitations of our bodies – moving faster, enduring colder temperatures, seeing further. The telephone let our voice travel beyond shouting distance; radio and television broadcast that voice and image to millions simultaneously. For decades, McLuhan's framework provided a powerful lens for understanding how new media reshaped human experience and society.
But what happens when the technology doesn't just extend our physical reach, but delves into the realm of the non-physical? This is the provocative question posed by the rise of AI.
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