This will make for a great book/documentary combo in the fullness of time...

For those who were around during the initial dot.bomb crash, the book written about the formerly vaunted e-commerce startup Boo.com had much the same feel: slick founders, immense (at the time) investment, lots of launch parties and no clear monetisation strategy.

That said, boo.com’s failure was largely technology-related (the average customer with a 56k modem simply could not navigate the site effectively) whereas WeWork was largely an anomaly of its time: able to sustain a flawed, unscalable business model due to oceans of cash looking to find some kind of return, while delaying the scrutiny of an IPO by exploiting regulatory changes under the JOBS Act.

https://lnkd.in/fU5wT4y