It is trite to say we live in interesting times.

Yet we literally have massive swathes of populations - across all social strata, in almost all countries / cultures - on lockdown.

This is (yes, I’ll use the cliché) an unprecedented opportunity to conduct a range of large scale, statistically valid social experiments with willing audiences.

What hypothesis would you test, given the opportunity?

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Facebook users, randomized to deactivate their accounts for 4 weeks in exchange for $102, freed up an average of 60 minutes a day, spent more time socializing offline, became less politically polarized, and reported improved subjective well-being relative to controls. However, the treatment group also became less knowledgeable about current events. Allcott et al. report that after the 4-week deactivation period ended, the treated subjects' Facebook use remained persistently lower than that of the controls, and treated subjects lowered the amount of compensation they would demand to deactivate their accounts for another 4 weeks.
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#societyandculture #massive #experiment #hypothesis #change #unexpected #radical #transformation #mindsets #changeleadership

https://lnkd.in/fdr4fNS