Tonight I watched a new documentary (The Minimalists: Less is Now).

I was looking forward to unpacking the commentary regarding the growing role of advertising and peer/social pressure on consumption, and whether it matched current market/consumer behaviour.

What I wasn’t expecting was the two main protagonists - old school friends as it turns out - completely undercutting the documentary’s main messages by doing absolutely unnecessary (and ridiculously well rehearsed) to-camera pieces vocalising the ‘heroes journey’.

They completely loss all authority/believability.

The Hero’s Journey is a powerful tool, but it is overused by fundraising types.

#herosjourney #fundraising #documentaryfilm #minimalism #ecofriendlyliving #simplicity #mediaandentertainment